To better understand this organisation, we spoke with Justine Meeckers, HR Assistant and Recruitment Manager at Tricobel, who agreed to share her experience.

In a context of growth and diversifying recruitment needs, the company gradually felt the need to bring more structure to its process. It was with this in mind that Tricobel chose to implement Beehire, a centralised recruitment management platform.

Let us look at a collaboration that has made day-to-day operations smoother.

Hands-on recruitment, without a centralised tool

Before Beehire, recruitment at Tricobel relied on a pragmatic and flexible organisation, adapted to the company’s multi-site setup.

Job offers were posted individually on different platforms, and applications came in through a variety of channels.

Without a dedicated tool to consolidate applications and communications, certain tasks could become time-consuming, particularly when it comes to tracking candidate profiles or responding to every applicant.

“The emails kept adding to my daily to-do list. We always tried to send a rejection response, but it was more of a hassle.” — Justine Meeckers, Tricobel

With around 50 hires per year, the HR team naturally wanted a solution capable of supporting this pace.

A choice guided by human connection and simplicity

After evaluating several solutions, Tricobel turned to Beehire, notably for its proximity and the quality of the relationship. Trust played an important role in the decision. As Justine Meeckers puts it: “In the long run, that’s clearly something that makes me want to stay. We have a great relationship, very quick responses… It’s not a small thing.”

The implementation went smoothly, with support that was considered highly responsive.

“The setup was fairly straightforward. Whenever I had a question or a suggestion, I got a relevant answer. It really helped me move forward in the direction I wanted.”

A smoother, better-distributed process

Today, recruitment at Tricobel involves three people, with a clearer distribution of roles. The centralisation brought by Beehire made it significantly easier to bring a colleague into the candidate tracking process.

“The ease of use allowed me to bring my colleague into the process. She really took a load off my plate.”

The entire process from job creation, posting, application tracking to candidate communication, can now be managed from a single space.

Two features stand out as particularly appreciated: “Being able to send rejection responses to candidates easily, for me, that’s really something. And also being able to create a job posting in one place. Those are the two things that make my life so much easier,” shares Justine Meeckers.

This simplification also aligns with Beehire’s broader mission: making talent management easier and improving the experience for both HR teams and candidates.

Prioritising personality over experience

In fashion retail, experience isn’t always the primary criterion. Tricobel places particular importance on soft skills and potential. The video interview questions available in Beehire have therefore become a useful tool for refining pre-selection.

“When we have a video, it quickly gives you a sense of someone’s personality. It saves us time.

Even if not every candidate engages with the exercise, the tool adds a meaningful qualitative dimension to the process.

A recruitment process that feels more effective

While some metrics are not yet formally tracked, the team already notices an evolution in how their work is structured.

In a context where some positions can remain open for several weeks or even months, having a tool to organise and track applications represents genuine operational support.

A solution she recommends to others

Satisfied with her experience, Justine Meeckers regularly recommends Beehire to other HR professionals. “I recommended it again just recently. I talked about responsiveness, good communication, and follow-up… The ability to respond to our specific needs.”

She also highlights the platform’s ease of use.

“It’s ergonomic, easy to manage… And it saves time.”

More structured recruitment, without losing sight of what matters

For a company that recruits regularly across multiple sites, implementing a centralised tool brings clarity back to the process above all else.

Application tracking becomes more readable, job posting simpler to manage, and candidate communication more fluid. It also facilitates internal collaboration and makes it easier to distribute the workload among everyone involved.

On a day-to-day basis, this type of tool doesn’t transform recruitment, but instead, makes it more structured, and leaves more room for what remains essential: the human assessment of candidates.